As a serial success in the startup space, Dan Murphy has turned his attention to getting companies to the point of what he calls "just add water," specifically, working to reduce the cost of scaled growth. While many startups struggle with similar breakdowns, Dan shares a set of practices and techniques to introduce new ways of operating that consistently reveal opportunities for course correction toward the ultimate aims. He addresses how Transactional Competence™ helps him produce the type of thinking, practices, and environment, which are be best suited to satisfy the aims of any organization.