Many professionals grapple with guiding others toward decisions without resorting to tactics that feel dishonest or coercive. This blurred boundary often results in damaged relationships, lost trust, and outcomes that serve one party while undermining the other. In this session, we’ll explore how intention, transparency, and respect for personal agency are vital to maintaining that distinction. You’ll gain practical strategies for persuading authentically—ensuring your influence is always a force for mutual benefit. By the end, you'll have the confidence to build trust, foster strong relationships, and make a lasting positive impact in both your professional and personal life.